“Beauty from within is a trend that is not slowing down anytime soon. What we consume is now being viewed as a pathway to achieving the vision we have for our health, nutrition, and appearance.” –Maria Stanieich, Kyowa Hakko USA

Talk about an attractive category. Nutri-beauty supplements are capitalizing on the recent trend of self-care products that offer health and beauty benefits, says Lightbody Co-Founder and CEO Kylen Ribeiro, who reports that the market has grown 57% since 2019. “Last year, the market size was estimated at $53.4 billion and is expected to keep growing. Nutritional supplements are marking the intersection of two quickly converging trends: health and beauty.”

Source: https://www.wholefoodsmagazine.com/articles/16158-the-beauty-from-within-boom